X-Events by John Casti - Book review




X-Events

Complexity Overload and the Collapse of Everything


By: John L. Casti, Ph.D.

Published: March 12, 2012
Format: Paperback, 336 pages
ISBN-10: 0062088297
ISBN-13: 978-0062088291
Publisher: William Morrow Paperbacks













"X-events of the human - rather than nature-caused - variety are the result of too little understanding chasing too much complexity in our human systems", writes pioneer of complexity science and systems theory, Senior Research Scholar at the International Institute for Applied Systems Analysis, John L. Casti, Ph.D.,in his provocative and thought provoking book X-Events: Complexity Overload and the Collapse of Everything. The author describes the challenge of understanding and evaluating extremes risks to human society due to the increasingly unsustainable complexity of the systems.

John Casti recognizes the inherent fragility of our exponentially growing ever more complex society. For the author, this growing complexity is not only unsustainable, but that the various systems are interlinked and interdependent upon one another. The dependence on ever more technology to maintain the many intertwined systems multiplies their vulnerability to collapse due to some random and unexpected event.

John Casti presents these unexpected and outlier events as very real possibilities that would have a profound effect on civilization and on humanity itself. The author also points out that these unusual extreme events, that he calls X-events, are not well studied or examined. As a result, John Casti proposes the establishment and development of a the theory or this risk and potential disastrous shock to the systems.


John Casti (photo left) understands that as systems grow in size and complexity, they also become more fragile and vulnerable to collapse. While most people don't consider the possibility of catastrophic disasters, and usually consider technology to be the best solution, John Casti posits that complex technological systems are the problem. Indeed, the author is not describing a localized and readily containable disaster of the type with which people are familiar.

John Casti is providing risk analysis of calamities affecting civilization on a global scale. While each of the potential catastrophic events seems remote in isolation, when taken together and considered as interlinked components of an overall system, the risk factor grows exponentially. The author points out that to compensate for systemic flaws and weaknesses, the usual prescription is to apply more technological solutions, and increasing the susceptibility to planet wide disaster even more.

John Casti proposes the following catastrophic disaster scenarios which could set back human civilization by centuries or even by millennia. None of the possibilities are impossible or flights of fancy. All are very real possibilities, with the only difference being in their level of probability. The disaster scenarios are as follows:

* A long-term, widespread failure of the internet
* Breakdown of the global food supply system
* Continent-wide electromagnetic pulse destroys electronics
* A collapse of globalization
* Destruction of Earth through the creation of exotic particles
* Destabilization of the nuclear landscape
* Drying up of world oil supplies
* A global disease pandemic
* Failure of the electrical power grid and clean water supply
* Intelligent robots overthrow humanity
* Global deflation and collapse of world financial markets

For me, the power of the book is how John Casti combines a complete overview of the susceptibility of the many global systems, with a series of very credible scenarios that could set back human civilization for at least many decades. The author provides a powerful wake up call for those who believe that our complex and interconnected worldwide systems are safe from catastrophe. In fact, the author provides compelling evidence that this very complexity, that was designed and created to avoid system wide failure, is what makes the systems vulnerable in the first place.

John Casti doesn't go the doom and gloom route, that many other books do in the apocalyptic genre, despite his warnings of potential systemic failure. The author is not trying to scare people. He is seeking ideas and solutions to the challenges faced by an ever more complex set of systems. The primary goal of the book is to discover new ways of assessing and evaluating risk in areas where statistical analysis and probability theory are inadequate. By examining these possibilities, in a realistic and systems based format, the author creates a new field of study in the form of X-events theory.

I highly recommend the real world focused and systems analysis based book X-Events: Complexity Overload and the Collapse of Everything by John Casti, to any business leaders, global theorists, political leaders, public policy makers, engineers, scientists, academics, environmentalists, and anyone else seeking a clear and concise assessment of the risks inherent in the complexity of modern systems. This book will guide you toward realistic analyses of risk and risk management, and some real solutions to those challenges as well.

Karen Phelan: Games For Leadership Development - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



Consultant, former engineer, co-founder of Operating Principals, and co-creator of Leadership Development Cards, Karen Phelan describes how games can be used effectively to develop leadership skills and build teams. Karen Phelan provides the background to using pretend style games to learn new leadership skills. The skills are based on pretending to be a famous leader of the past or present, from many different fields and accomplishments. Karen offers ideas for using the cards and games for building effective teams, and for working successfully toward the team's goals and objectives. Karen also shares how to use the games to draw out depersonalized feedback about yourself, as well as of other leaders and team members. Learn how to use games as a productive and insightful format to learn and develop leadership and teamwork building skills.

Karen Phelan is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, September 5, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Consultant, former engineer, co-founder of Operating Principals, and co-creator of Leadership Development Cards, Karen Phelan describes how games can be used effectively to develop leadership skills and build teams. You will learn:

* Why games are so effective for developing leadership skills

* How games can help with building effective teams that achieve their goals

* How cards of famous people, with you taking their role, are effective teachers

* Why feedback from the impersonal aspect of the pretend game works better



Karen Phelan (photo left) has over twenty years of experience in IT, operations, and organizational learning and development. She has held management roles in Pfizer and Johnson & Johnson and different consulting roles at Deloitte & Touche, Gemini Consulting and her own consulting firms. Conversant in IT, NPD, and Supply Chain, she prefers to work in the people side of a company.

Karen holds both a BS and MS from MIT and likes to write books in her spare time. She's written a humorous look at business in Who Moved My Holy Hand Grenade? and her most recent book is I'm Sorry I Broke Your Company: When Management Consultants Are the Problem, Not the Solution. She's also got a skewed sense of humor.

My book review of I'm Sorry I Broke Your Company: When Management Consultants Are the Problem, Not the Solution by Karen Phelan.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio.com

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with consultant, former engineer, co-founder of Operating Principals, and co-creator of Leadership Development Cards, Karen Phelan, as she describes how games can be used effectively to develop leadership skills and build teams. Karen Phelan provides the background to using pretend style games to learn new leadership skills. The skills are based on pretending to be a famous leader of the past or present, from many different fields and accomplishments. Karen offers ideas for using the cards and games for building effective teams, and for working successfully toward the team's goals and objectives. Karen also shares how to use the games to draw out depersonalized feedback about yourself, as well as of other leaders and team members. Learn how to use games as a productive and insightful format to learn and develop leadership and teamwork building skills on Blog Business Success Radio.

Dana Manciagli: Cut The Crap, Get A Job - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio


Long time corporate executive and hiring manager, career coach, keynote speaker, and author of the straight talking and positive results oriented book Cut the Crap, Get a Job! A New Job Search Process for a New Era, Dana Manciagli describes the new and challenging job search landscape. Dana Manciagli provides the proven strategies, techniques, and tools needed to land a job in today's highly competitive job market. Dana offers insights into what hiring managers are really looking for in applicants, and shares insider secrets for being the ideal candidate for the job. Dana presents innovative ideas for using the internet and social media effectively for search, research, and networking. Dana also offers some important advice for creating a better resume, using cover letters more effectively, and for giving a job clinching interview. Learn how to compete and win that great job even in today's difficult and challenging job market.

Dana Manciagli is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Tuesday, September 3, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Long time corporate executive and hiring manager, career coach, keynote speaker, and author of the straight talking and positive results oriented book Cut the Crap, Get a Job! A New Job Search Process for a New Era, Dana Manciagli describes the new and challenging job search landscape. You will learn:

* Why today's job market needs new skills and strategies

* How to prepare for the highly competitive job search

* How to find leads through the internet, social media, and networking

* How to create a good resume, cover letter, and ace your job interview


Dana Mancialgi (photo left) called "a combination of Jillian Michaels and Suze Orman for careers," has been a corporate executive for more than 30 years and has leveraged her employee hiring and management experience into that of author, blogger, keynote speaker, career coach, and global career expert.

Dana has had a remarkable career in global sales and marketing roles in Fortune 500 corporations. Recently retired from a decade's tenure at Microsoft as worldwide sales general manager, Dana previously worked for Kodak as VP of worldwide marketing and climbed the corporate career ladder through Sea-Land, Avery Dennison, and IBM. She also helped grow a fast-growing technology start-up from early stage to IPO and sale of the company.

Dana has coached, interviewed, and hired thousands of job seekers. As a result, she has developed a proprietary job search and networking process. Her ideas and techniques are proven to be as effective for college graduates as for senior executives. Dana has presented her concept at hundreds of career-centric and corporate events and is a prolific writer on the subject. She is a sought-after speaker and a regular contributor to print and online publications.

Named a top "Women of Influence" in Seattle, Dana lives and works in Puget Sound where she serves on the Worldwide Board of Junior Achievement. She is also a breast cancer survivor, received her MBA at the Thunderbird School of Global Management in Arizona, and speaks fluent Spanish. Dana shares here life with Mathis, is immensely proud of her two grown sons, Shane and Chad, and loves to golf and travel the world.

My book review of Cut the Crap, Get a Job! A New Job Search Process for a New Era by Dana Manciagli.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio.com

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with long time corporate executive and hiring manager, career coach, keynote speaker, and author of the straight talking and positive results oriented book Cut the Crap, Get a Job! A New Job Search Process for a New Era, Dana Manciagli, as she describes the new and challenging job search landscape. Dana Manciagli provides the proven strategies, techniques, and tools needed to land a job in today's highly competitive job market. Dana offers insights into what hiring managers are really looking for in applicants, and shares insider secrets for being the ideal candidate for the job. Dana presents innovative ideas for using the internet and social media effectively for search, research, and networking. Dana also offers some important advice for creating a better resume, using cover letters more effectively, and for giving a job clinching interview. Learn how to compete and win that great job even in today's difficult and challenging job market on Blog Business Success Radio.

Cut the Crap, Get a Job! by Dana Manciagli - Book review




Cut the Crap, Get a Job!

A New Job Search Process for a New Era


By: Dana Manciagli

Published: April 15, 2013
Format: Paperback, 206 pages
ISBN-10: 1935953478
ISBN-13: 978-1935953470
Publisher: Authority Publishing











"If you haven't studied and practiced job search skills recently, you should assume you are terrible at job search", writes global career guide, keynote speaker, and career coach Dana Manciagli, in her straight talking and positive results oriented book Cut the Crap, Get a Job! A New Job Search Process for a New Era. The author describes proven, real world strategies and techniques for preparing for a winning job search, uncovering that great job, and interviewing for it successfully to land the position.

Dana Manciagli understands that the rules and strategies for finding a job have changed drastically over the past few years. Not only has the job market undergone dramatic upheavals, but the hiring process has been altered entirely as well. The author also reminds employment seekers that these changes in the hiring environment have also increased the level and quality of competition vying for those available jobs. Dana Manciagli stresses the competitive aspect of the job seeking process, and demonstrates how to win that great position.

The author also points out that hiring managers are looking for people who have the skills for the role, but they also want someone who will be a success at that job. As a result, the author emphasizes that standard employment seeking methods are precisely the wrong approach to finding a job.


Dana Mancialgi (photo left) recognizes that in the new employment landscape that new barriers to getting hired are part of challenge. The author writes that job seekers face obstacles in both preparation and in application. Clearing one hurdle is not enough if a person gets tripped up in the other hurdle. To overcome these difficult and unexpected challenges, Dana Mancialgi offers fresh and creative methods for breaking through the barriers and for landing the job.

Dana Mancialgi presents a no nonsense approach to the new world of job hunting. The author makes clear to the employment hunter that the task facing them is not an easy one. The author promises no short cuts in today's highly competitive job market. Dana Mancialgi presents her straight talking advice for job seekers in three major sections as follows:

* Attitude, commitment, and goal-setting
* Preparing to win a job
* Apply, interview, follow up

For me, the power of the book is how Dana Mancialgi combines a realistic appraisal of the contemporary job market, with the practical and hands on strategies for preparing for and conducting an effective job search. The author doesn't pull any punches as she shares her overview of very real obstacles in the path of today's job seeker. She points out that the techniques and advice, that may have worked effectively even a few years a ago, result in failure to get the job today. This seemingly harsh advice is essential for job seekers to know and understand as they face the challenge of landing a great job.

Dana Mancialgi presents the job search as one of being a tough competition. With this viewpoint in hand, the job hunter is made fully aware of the real work they must put in to preparation, search, and application. As Dana Mancialgi says herself, this book is not for those people looking for an easy path to a job. The days of simple searches are over.

I highly recommend the clear and concise book Cut the Crap, Get a Job! a New Job Search Process for a New Era by Dana Mancialgi, to any current or potential employment hunters who are seeking an honest, straight forward, and real world based book on landing a job in the tough job market of today. This book contains innovative solutions, some tough love if needed, and the essential tools for getting that great job.

Supply Shock by Brian Czech - Book review




Supply Shock

Economic Growth at the Crossroads and the Steady State Solution


By: Brian Czech, Ph.D.

Format: May 28, 2013
Format: Paperback, 384 pages
ISBN-10: 0865717443
ISBN-13: 978-0865717442
Publisher: New Society Publishers













"Could it be that something is wrong with the sheer immensity of our national and global economies? Of course it could, and the sooner we recognize it the better", writes founding President of CASSE and a Visiting Professor at Virginia Tech University, Brian Czech in his landmark and thought provoking book Supply Shock: Economic Growth at the Crossroads and the Steady State Solution. The author describes a sustainable alternative to the constant growth economy in the form of the steady state economy.

Brian Czech recognizes that politicians and economists who advocate constant economic growth have what they perceive as the best interest of the people at heart. The author points out that those same politicians and economists all too often lack any background or understanding of science. For the politicians, Brian Czech states as well that election campaign funding depends upon support for unlimited growth policies. The author provides evidence that people are sensing that the growth above all policy is not working as well as stated by the experts. Brian Czech describes the very real conflict that exists between unlimited economic growth and the degradation of the environment.


Brian Czech (photo left) understands that the future of the planet, as well as the economic welfare of future generations, depends on protecting the environment. While economic growth may have been the central theme of twentieth century economic thinking, it has become the central problem for the twenty-first century. To meet the challenge of sustaining the environment, along with meeting the economic needs of current and future generations, Brian Czech offers the alternative approach of the steady state economy.

Brian Czech outlines the crucial economic and environmental reasons for the establishment of the steady state economic principles. The author also advocates that people press politicians to implement the concept of the steady state economy as well. The book is divided into the following overarching sections that outline the principles of the steady state economy, as well as the reasons why it is so critical to put into action immediately:

* Economic growth at the crossroads
* The dismal science becomes unhitched
* Economics for a full world
* Politics and policy: The horse before the cart

For me, the power of the book is how Brian Czech combines a comprehensive overview of current growth oriented economic thought and its inherent problems, with a complete description of solid state economics and the reasoning for its implementation. The author offers a convincing counter argument to the standard view that there is no direct conflict between the health of the environment and unlimited growth. Brian Czech demonstrates that the doctrine of unlimited growth not only has severe consequences for the environment, but will also jeopardize the economic opportunities for future generations.

Brian Czech acknowledges that the change over to a steady state economy won't be possible immediately. Instead of this reality being an indictment of the entire concept of the steady state economy, it is an opportunity for adjustment even as a halt is put on the now outdated infinite growth economic model. Indeed, Brian Czech accepts the reality that the economy may actually shrink as the adjustment period to the steady state economy takes place. He also points out that finding the exact steady state position for the economy will take some time to locate, but that search for equilibrium will offer time for a complete change in thinking as well.

I highly recommend the visionary and must read book Supply Shock: Economic Growth at the Crossroads and the Steady State Solution by Brian Czech, to any business leaders, economists, environmental activists, academics, politicians at all levels, government policy makers, and anyone with an interest in achieving a sustainable economy that works for everyone, while conserving the environment for future generations. This book will change your mind about the idea that only unlimited growth will boost the economy.

Antonia Mantonakis, Ph.D., Associate Professor of Marketing, Brock University Goodman School of Business: Perception of Wine Taste Due To Celebrity Athlete Endorsement - Interview


Antonia Mantonakis, Ph.D., Associate Professor of Marketing at Brock University Goodman School of Business, was kind enough to take the time to answer a few questions about a recent study she and her colleagues conducted, about how consumers perceive the quality and taste of a wine. The study of consumer perceptions was based on the impact of having celebrity athletes, from various sports, endorse a wine.

Antonia Mantonakis described the background to the study, its methodology, and shared some of the findings from that study.

Thanks to Antonia Mantonakis for her time, and for her responses to the questions. They are greatly appreciated.

What was the background to creating this study of the perceived relationship between customer behaviour and consumer decision making; and who were the participants?

Antonia Mantonakis: My co-authors (Sarah Clemente, Eric Dolansky, and Katherine White) and I have been studying consumer decision making ever since we were graduate students. I’ve always found the topic fascinating given my background in Psychology.

Participants are usually community members, including students at the University. We kept track of their wine knowledge, and were able to split the respondents into high vs. low knowledge participants.

The study examines the relationship between wines and celebrity athlete endorsements in various sports. How did you determine if there are real and quantifiable relationships between customer behaviour and the endorsements?

Antonia Mantonakis: Well we first did a pre-test, where we gave participants a list of athletes such as David Beckham and Christine Sinclair, and had them rank order the degree of “fit” to the product of wine. It was interesting to see how respondents rated the golfer Vijay Singh as a “good” fit, whereas “The Rock” (wrestler) was a poor fit, and Jeremy Wotherspoon (speed skater) was perceived to be a moderate fit.

When you examined different sports, how did the choice of sport athlete make a difference?

Antonia Mantonakis: In the actual tasting study, we paired each of these athletes with wines, to taste. What was interesting was that, for high knowledge respondents, taste ratings were higher for the “moderate” fit. In addition, these respondents reported a higher willingness to pay for the wine with a moderate fit.



Antonia Mantonakis, Ph.D. (photo left)

You discovered that there was a different fit between consumers and the athletes and sports selected. Why is this concept of fit an important consideration for marketers?

Antonia Mantonakis: This is actually a topic that’s been studied extensive in marketing, especially for co-branding efforts. Ours is the first to examine “fit” in the context of taste.

When consumers were rated on different knowledge levels regarding wine, what did that knowledge level mean for the amount of the endorsement fit?

Antonia Mantonakis: This is interesting, actually, because our results (that consumers preferred the wine with the “moderate” fitting celebrity endorsement) appeared only for the high knowledge consumers, not for the low knowledge consumers.

Were the more knowledgeable consumers more swayed by the taste of the wine or the fit of the endorsement?

Antonia Mantonakis: Here’s the other trick in our study: all wines (for all 3 celebrity athletes) were the same. They only thought that they were different. So, they were more swayed by the fit of the endorsement, yes.

For marketers how is the level of knowledge held by consumer to be considered when finding endorsements for either high, medium, or low knowledge level consumers?

Antonia Mantonakis: This is a good question because we know that consumers of different knowledge levels approach and evaluate products differently. For instance, lower knowledge consumers may look more at price, whereas high knowledge consumers look more at other features of the product, like what’s written on the label in the case of wine.

What conclusions and marketing lessons were uncovered from this study?

Antonia Mantonakis: The take away message in this study is that consumers (even those who know a lot about the product they are evaluating) can be swayed by who is endorsing the product, to the point that it actually tastes different (even though it should taste no different).

What is next for Antonia Mantonakis?

Antonia Mantonakis: Hmmm always more studies to be done on how consumers make decisions! Right now, my colleague Keri Kettle and I are working on consumer perceptions of wine that simply has the wine maker’s signature on it. Such a simple addition to the printed label, but, so far, we are finding that seeing a signature on a label makes a huge difference in perceptions, and willingness to buy the wine! Isn’t that interesting?






Peter Witham, Director & Retail Lead: UNIT4 Business Software - Interview


Thanks to Peter Witham, Director and Retail Lead, UNIT4 Business Software for taking the time to answer a few questions about the current state of the retail market, technology based solutions to help retailers, and about the use of the cloud.

Thanks to Peter Witham for his time, and for his very comprehensive responses. They are greatly appreciated.

What does the retail market like right now?

Peter Witham: The back-to-school season signals the start of push to the year-end and important holiday buying. The National Retail Federation anticipates U.S. families spending about seven percent less than they did last year on back-to-school purchases; so retailers are deploying a variety of sales strategies to lure shoppers and their dollars into their stores as well as online. Customer-facing technology and apps – both social and mobile – are being used to attract and keep buyers. It is a time of constant change, continued optimism and strategies to stay top of mind with customers.

Social and mobile are indeed good strategies to get shoppers in early and often, but what else could a retailer do from a technology standpoint to be successful?

Peter Witham: Understandably, retailers most often focus on the front end of their technology and their operational systems, because that is where the customers are. Increasingly, astute retailers are learning new ways to get the most mileage out of their back office systems, and using them in innovative ways.

For example, an average finance system helps by running day, month and quarter reports. Good systems can be equipped with some basic analysis tools that can help decipher more data and run more reports. Best-of-class financial systems, such as UNIT4 Coda, can help retailers do drill down analyses based on real-time data resident in both the front-end and back-end, because they integrate seamlessly and are based on a single ledger system. They work the way the retailers work today: flexible, nimble and scalable.

No longer does a retailer have to build its market strategy around its technology’s limitations; rather, the finance system strategically supports whatever the retailer needs to do to grow the business.



Peter Witham (photo left)

We hear a lot about cloud computing these days. What is the state of cloud in the retail industry?

Peter Witham: One of the hottest topics right now in retail is cloud computing as it is transforming the technology landscape. According to IDC, by 2016 cloud services will become “an everyday sourcing option for the CIO and LOB manager alike, forcing change on both the infrastructure vendors, the owners of business IP and the consumers of cloud services and technologies.”

Scalability, speed and data availability are three of the main advantages of cloud computing – all important to a retailer. Scalability allows a retailer to allocate IT resources to priorities quickly and easily, and the retailer’s software remains current and full of the latest features. The cloud can grow as a retailer’s needs grow, allowing the retailer to maximize limited resources and dollars.

By speed I mean the ability to get set up and in use by employees faster than a more traditional deployment option. Who doesn’t want to give their employees the tools they need as quickly as possible? Data availability means your information is available in real-time to your employees, wherever they are.

How can cloud computing be deployed?

Peter Witham: Cloud is being used at the front-end as well as the back-end but in different ways. For example, some of the larger retailers keep the majority of their IT on premise. For others, the cloud is a way for them to bring their technology current quickly and get back to business. Still others are in between – a hybrid approach consisting of part-on-premise and part-cloud. We recommend that retailers look for cloud options that put them in the driver’s seat, allowing them to decide and change their ratio of on-premise/ cloud deployments as often as internal and external conditions indicate.

Additionally, we recommend they kick the tires of their proposed cloud solutions, to ensure they are getting full-featured versions of the software, not merely lighter versions that do only the basic tasks. Finally, we urge them to choose vendors that go beyond integration with basic apps such as HR and billing and instead offer open APIs that allow retailers to integrate with whatever apps they have today as well as those they may have tomorrow.

Can cloud financial systems accommodate both retail accounting and cost accounting methods?

Peter Witham: Systems such as CODA Financials can. That’s a particularly important option when a retailer acquires a new brand in the U.S. or elsewhere in the world that may use different accounting methods, for example. Retailers need to speedily report data in multiple formats very easily – according to the way the parent company, the U.S. government, or individual countries require it.

Additionally, retailers will want to analyze details, such as profitability, no matter which accounting method is used, so that they can better understand the true cost of running a particular line or going through a particular channel in a certain state, region or country. This is important data for decision-making around such marketing strategies as dynamic pricing, supply and demand and profitability. All these things gathered in real-time can give the retailer key insight to determine how to counter or pre-empt a competitor’s actions.

What’s next for UNIT4 Business Software in retail?

Peter Witham: With a 30-year history of working with some of the world’s leading retail brands, UNIT4 Business Software “gets” retail. We have found that best-in-class retailers want best-in-class technology solutions that enable them to make changes quickly, provide a single view of the truth and work the way they work.

Cloud enables that vision quickly and equips them to adapt to whatever lies ahead, not only in the upcoming shopping season but also well beyond into the future. We will be there to help them navigate change, wherever it takes them. You can learn more about UNIT4 Business Software in the retail industry as well as download a free brochure about the company’s approach to cloud computing here: http://bit.ly/11z1uSc.

What’s next for Peter Witham in retail?

Peter Witham: We have a great group of retail customers and many more coming our way, so I am more than happy to team with them to help them realize their bottom-line goals as quickly as possible.

************

Peter Witham is Director and Retail Lead for UNIT4 Business Software, the North American subsidiary of UNIT4, a $624 million global business software and services company that creates, provides and supports software for Businesses Living IN Change – delivered via the cloud and on-premise. UNIT4 Coda Financials cloud deployment for retailers is offered on UNIT4’s own robust and proven infrastructure from several locations throughout the world, as well as through the company’s new membership in the Amazon Web Services' (AWS) Partner Network (APN). For more information, please contact: author@unit4software.com.