Cut the Crap, Get a Job! by Dana Manciagli - Book review
Cut the Crap, Get a Job!
A New Job Search Process for a New Era
By: Dana Manciagli
Published: April 15, 2013
Format: Paperback, 206 pages
ISBN-10: 1935953478
ISBN-13: 978-1935953470
Publisher: Authority Publishing
"If you haven't studied and practiced job search skills recently, you should assume you are terrible at job search", writes global career guide, keynote speaker, and career coach Dana Manciagli, in her straight talking and positive results oriented book Cut the Crap, Get a Job! A New Job Search Process for a New Era. The author describes proven, real world strategies and techniques for preparing for a winning job search, uncovering that great job, and interviewing for it successfully to land the position.
Dana Manciagli understands that the rules and strategies for finding a job have changed drastically over the past few years. Not only has the job market undergone dramatic upheavals, but the hiring process has been altered entirely as well. The author also reminds employment seekers that these changes in the hiring environment have also increased the level and quality of competition vying for those available jobs. Dana Manciagli stresses the competitive aspect of the job seeking process, and demonstrates how to win that great position.
The author also points out that hiring managers are looking for people who have the skills for the role, but they also want someone who will be a success at that job. As a result, the author emphasizes that standard employment seeking methods are precisely the wrong approach to finding a job.
Dana Mancialgi (photo left) recognizes that in the new employment landscape that new barriers to getting hired are part of challenge. The author writes that job seekers face obstacles in both preparation and in application. Clearing one hurdle is not enough if a person gets tripped up in the other hurdle. To overcome these difficult and unexpected challenges, Dana Mancialgi offers fresh and creative methods for breaking through the barriers and for landing the job.
Dana Mancialgi presents a no nonsense approach to the new world of job hunting. The author makes clear to the employment hunter that the task facing them is not an easy one. The author promises no short cuts in today's highly competitive job market. Dana Mancialgi presents her straight talking advice for job seekers in three major sections as follows:
* Attitude, commitment, and goal-setting
* Preparing to win a job
* Apply, interview, follow up
For me, the power of the book is how Dana Mancialgi combines a realistic appraisal of the contemporary job market, with the practical and hands on strategies for preparing for and conducting an effective job search. The author doesn't pull any punches as she shares her overview of very real obstacles in the path of today's job seeker. She points out that the techniques and advice, that may have worked effectively even a few years a ago, result in failure to get the job today. This seemingly harsh advice is essential for job seekers to know and understand as they face the challenge of landing a great job.
Dana Mancialgi presents the job search as one of being a tough competition. With this viewpoint in hand, the job hunter is made fully aware of the real work they must put in to preparation, search, and application. As Dana Mancialgi says herself, this book is not for those people looking for an easy path to a job. The days of simple searches are over.
I highly recommend the clear and concise book Cut the Crap, Get a Job! a New Job Search Process for a New Era by Dana Mancialgi, to any current or potential employment hunters who are seeking an honest, straight forward, and real world based book on landing a job in the tough job market of today. This book contains innovative solutions, some tough love if needed, and the essential tools for getting that great job.
Supply Shock by Brian Czech - Book review
Supply Shock
Economic Growth at the Crossroads and the Steady State Solution
By: Brian Czech, Ph.D.
Format: May 28, 2013
Format: Paperback, 384 pages
ISBN-10: 0865717443
ISBN-13: 978-0865717442
Publisher: New Society Publishers
"Could it be that something is wrong with the sheer immensity of our national and global economies? Of course it could, and the sooner we recognize it the better", writes founding President of CASSE and a Visiting Professor at Virginia Tech University, Brian Czech in his landmark and thought provoking book Supply Shock: Economic Growth at the Crossroads and the Steady State Solution. The author describes a sustainable alternative to the constant growth economy in the form of the steady state economy.
Brian Czech recognizes that politicians and economists who advocate constant economic growth have what they perceive as the best interest of the people at heart. The author points out that those same politicians and economists all too often lack any background or understanding of science. For the politicians, Brian Czech states as well that election campaign funding depends upon support for unlimited growth policies. The author provides evidence that people are sensing that the growth above all policy is not working as well as stated by the experts. Brian Czech describes the very real conflict that exists between unlimited economic growth and the degradation of the environment.
Brian Czech (photo left) understands that the future of the planet, as well as the economic welfare of future generations, depends on protecting the environment. While economic growth may have been the central theme of twentieth century economic thinking, it has become the central problem for the twenty-first century. To meet the challenge of sustaining the environment, along with meeting the economic needs of current and future generations, Brian Czech offers the alternative approach of the steady state economy.
Brian Czech outlines the crucial economic and environmental reasons for the establishment of the steady state economic principles. The author also advocates that people press politicians to implement the concept of the steady state economy as well. The book is divided into the following overarching sections that outline the principles of the steady state economy, as well as the reasons why it is so critical to put into action immediately:
* Economic growth at the crossroads
* The dismal science becomes unhitched
* Economics for a full world
* Politics and policy: The horse before the cart
For me, the power of the book is how Brian Czech combines a comprehensive overview of current growth oriented economic thought and its inherent problems, with a complete description of solid state economics and the reasoning for its implementation. The author offers a convincing counter argument to the standard view that there is no direct conflict between the health of the environment and unlimited growth. Brian Czech demonstrates that the doctrine of unlimited growth not only has severe consequences for the environment, but will also jeopardize the economic opportunities for future generations.
Brian Czech acknowledges that the change over to a steady state economy won't be possible immediately. Instead of this reality being an indictment of the entire concept of the steady state economy, it is an opportunity for adjustment even as a halt is put on the now outdated infinite growth economic model. Indeed, Brian Czech accepts the reality that the economy may actually shrink as the adjustment period to the steady state economy takes place. He also points out that finding the exact steady state position for the economy will take some time to locate, but that search for equilibrium will offer time for a complete change in thinking as well.
I highly recommend the visionary and must read book Supply Shock: Economic Growth at the Crossroads and the Steady State Solution by Brian Czech, to any business leaders, economists, environmental activists, academics, politicians at all levels, government policy makers, and anyone with an interest in achieving a sustainable economy that works for everyone, while conserving the environment for future generations. This book will change your mind about the idea that only unlimited growth will boost the economy.
Antonia Mantonakis, Ph.D., Associate Professor of Marketing, Brock University Goodman School of Business: Perception of Wine Taste Due To Celebrity Athlete Endorsement - Interview
Antonia Mantonakis, Ph.D., Associate Professor of Marketing at Brock University Goodman School of Business, was kind enough to take the time to answer a few questions about a recent study she and her colleagues conducted, about how consumers perceive the quality and taste of a wine. The study of consumer perceptions was based on the impact of having celebrity athletes, from various sports, endorse a wine.
Antonia Mantonakis described the background to the study, its methodology, and shared some of the findings from that study.
Thanks to Antonia Mantonakis for her time, and for her responses to the questions. They are greatly appreciated.
What was the background to creating this study of the perceived relationship between customer behaviour and consumer decision making; and who were the participants?
Antonia Mantonakis: My co-authors (Sarah Clemente, Eric Dolansky, and Katherine White) and I have been studying consumer decision making ever since we were graduate students. I’ve always found the topic fascinating given my background in Psychology.
Participants are usually community members, including students at the University. We kept track of their wine knowledge, and were able to split the respondents into high vs. low knowledge participants.
The study examines the relationship between wines and celebrity athlete endorsements in various sports. How did you determine if there are real and quantifiable relationships between customer behaviour and the endorsements?
Antonia Mantonakis: Well we first did a pre-test, where we gave participants a list of athletes such as David Beckham and Christine Sinclair, and had them rank order the degree of “fit” to the product of wine. It was interesting to see how respondents rated the golfer Vijay Singh as a “good” fit, whereas “The Rock” (wrestler) was a poor fit, and Jeremy Wotherspoon (speed skater) was perceived to be a moderate fit.
When you examined different sports, how did the choice of sport athlete make a difference?
Antonia Mantonakis: In the actual tasting study, we paired each of these athletes with wines, to taste. What was interesting was that, for high knowledge respondents, taste ratings were higher for the “moderate” fit. In addition, these respondents reported a higher willingness to pay for the wine with a moderate fit.
Antonia Mantonakis, Ph.D. (photo left)
You discovered that there was a different fit between consumers and the athletes and sports selected. Why is this concept of fit an important consideration for marketers?
Antonia Mantonakis: This is actually a topic that’s been studied extensive in marketing, especially for co-branding efforts. Ours is the first to examine “fit” in the context of taste.
When consumers were rated on different knowledge levels regarding wine, what did that knowledge level mean for the amount of the endorsement fit?
Antonia Mantonakis: This is interesting, actually, because our results (that consumers preferred the wine with the “moderate” fitting celebrity endorsement) appeared only for the high knowledge consumers, not for the low knowledge consumers.
Were the more knowledgeable consumers more swayed by the taste of the wine or the fit of the endorsement?
Antonia Mantonakis: Here’s the other trick in our study: all wines (for all 3 celebrity athletes) were the same. They only thought that they were different. So, they were more swayed by the fit of the endorsement, yes.
For marketers how is the level of knowledge held by consumer to be considered when finding endorsements for either high, medium, or low knowledge level consumers?
Antonia Mantonakis: This is a good question because we know that consumers of different knowledge levels approach and evaluate products differently. For instance, lower knowledge consumers may look more at price, whereas high knowledge consumers look more at other features of the product, like what’s written on the label in the case of wine.
What conclusions and marketing lessons were uncovered from this study?
Antonia Mantonakis: The take away message in this study is that consumers (even those who know a lot about the product they are evaluating) can be swayed by who is endorsing the product, to the point that it actually tastes different (even though it should taste no different).
What is next for Antonia Mantonakis?
Antonia Mantonakis: Hmmm always more studies to be done on how consumers make decisions! Right now, my colleague Keri Kettle and I are working on consumer perceptions of wine that simply has the wine maker’s signature on it. Such a simple addition to the printed label, but, so far, we are finding that seeing a signature on a label makes a huge difference in perceptions, and willingness to buy the wine! Isn’t that interesting?
Peter Witham, Director & Retail Lead: UNIT4 Business Software - Interview
Thanks to Peter Witham, Director and Retail Lead, UNIT4 Business Software for taking the time to answer a few questions about the current state of the retail market, technology based solutions to help retailers, and about the use of the cloud.
Thanks to Peter Witham for his time, and for his very comprehensive responses. They are greatly appreciated.
What does the retail market like right now?
Peter Witham: The back-to-school season signals the start of push to the year-end and important holiday buying. The National Retail Federation anticipates U.S. families spending about seven percent less than they did last year on back-to-school purchases; so retailers are deploying a variety of sales strategies to lure shoppers and their dollars into their stores as well as online. Customer-facing technology and apps – both social and mobile – are being used to attract and keep buyers. It is a time of constant change, continued optimism and strategies to stay top of mind with customers.
Social and mobile are indeed good strategies to get shoppers in early and often, but what else could a retailer do from a technology standpoint to be successful?
Peter Witham: Understandably, retailers most often focus on the front end of their technology and their operational systems, because that is where the customers are. Increasingly, astute retailers are learning new ways to get the most mileage out of their back office systems, and using them in innovative ways.
For example, an average finance system helps by running day, month and quarter reports. Good systems can be equipped with some basic analysis tools that can help decipher more data and run more reports. Best-of-class financial systems, such as UNIT4 Coda, can help retailers do drill down analyses based on real-time data resident in both the front-end and back-end, because they integrate seamlessly and are based on a single ledger system. They work the way the retailers work today: flexible, nimble and scalable.
No longer does a retailer have to build its market strategy around its technology’s limitations; rather, the finance system strategically supports whatever the retailer needs to do to grow the business.

Peter Witham (photo left)
We hear a lot about cloud computing these days. What is the state of cloud in the retail industry?
Peter Witham: One of the hottest topics right now in retail is cloud computing as it is transforming the technology landscape. According to IDC, by 2016 cloud services will become “an everyday sourcing option for the CIO and LOB manager alike, forcing change on both the infrastructure vendors, the owners of business IP and the consumers of cloud services and technologies.”
Scalability, speed and data availability are three of the main advantages of cloud computing – all important to a retailer. Scalability allows a retailer to allocate IT resources to priorities quickly and easily, and the retailer’s software remains current and full of the latest features. The cloud can grow as a retailer’s needs grow, allowing the retailer to maximize limited resources and dollars.
By speed I mean the ability to get set up and in use by employees faster than a more traditional deployment option. Who doesn’t want to give their employees the tools they need as quickly as possible? Data availability means your information is available in real-time to your employees, wherever they are.
How can cloud computing be deployed?
Peter Witham: Cloud is being used at the front-end as well as the back-end but in different ways. For example, some of the larger retailers keep the majority of their IT on premise. For others, the cloud is a way for them to bring their technology current quickly and get back to business. Still others are in between – a hybrid approach consisting of part-on-premise and part-cloud. We recommend that retailers look for cloud options that put them in the driver’s seat, allowing them to decide and change their ratio of on-premise/ cloud deployments as often as internal and external conditions indicate.
Additionally, we recommend they kick the tires of their proposed cloud solutions, to ensure they are getting full-featured versions of the software, not merely lighter versions that do only the basic tasks. Finally, we urge them to choose vendors that go beyond integration with basic apps such as HR and billing and instead offer open APIs that allow retailers to integrate with whatever apps they have today as well as those they may have tomorrow.
Can cloud financial systems accommodate both retail accounting and cost accounting methods?
Peter Witham: Systems such as CODA Financials can. That’s a particularly important option when a retailer acquires a new brand in the U.S. or elsewhere in the world that may use different accounting methods, for example. Retailers need to speedily report data in multiple formats very easily – according to the way the parent company, the U.S. government, or individual countries require it.
Additionally, retailers will want to analyze details, such as profitability, no matter which accounting method is used, so that they can better understand the true cost of running a particular line or going through a particular channel in a certain state, region or country. This is important data for decision-making around such marketing strategies as dynamic pricing, supply and demand and profitability. All these things gathered in real-time can give the retailer key insight to determine how to counter or pre-empt a competitor’s actions.
What’s next for UNIT4 Business Software in retail?
Peter Witham: With a 30-year history of working with some of the world’s leading retail brands, UNIT4 Business Software “gets” retail. We have found that best-in-class retailers want best-in-class technology solutions that enable them to make changes quickly, provide a single view of the truth and work the way they work.
Cloud enables that vision quickly and equips them to adapt to whatever lies ahead, not only in the upcoming shopping season but also well beyond into the future. We will be there to help them navigate change, wherever it takes them. You can learn more about UNIT4 Business Software in the retail industry as well as download a free brochure about the company’s approach to cloud computing here: http://bit.ly/11z1uSc.
What’s next for Peter Witham in retail?
Peter Witham: We have a great group of retail customers and many more coming our way, so I am more than happy to team with them to help them realize their bottom-line goals as quickly as possible.
************
Peter Witham is Director and Retail Lead for UNIT4 Business Software, the North American subsidiary of UNIT4, a $624 million global business software and services company that creates, provides and supports software for Businesses Living IN Change – delivered via the cloud and on-premise. UNIT4 Coda Financials cloud deployment for retailers is offered on UNIT4’s own robust and proven infrastructure from several locations throughout the world, as well as through the company’s new membership in the Amazon Web Services' (AWS) Partner Network (APN). For more information, please contact: author@unit4software.com.
Sharon Birkman Fink: The Birkman Method: Your Personality At Work - Blog Business Success Radio
Listen to Wayne Hurlbert on Blog Talk Radio
Leadership trainer, President and CEO Of Birkman International, Inc., and co-author of the very hands on, and career and organizational transforming book The Birkman Method: Your Personality at Work, Sharon Birkman Fink describes the Birkman Method of personality assessment and how to discover the underlying drives and inspirations to achieve your own success. Sharon Birkman Fink presents a personality assessment tool that goes far beyond the usual tools that help you discover basic truths about yourself, and how to leverage those strengths and behaviors in your career. Sharon offers the Method as one that is inclusive, rather than one that screens out diversity. Sharon also dispenses with the myth that certain jobs and industries should seek only one type of personality. Sharon demonstrates how the Birkman Method helps build teams, and how to match people to specific roles within that team. Learn how to utilize personality traits and strengths to build leadership, boost careers, and improve overall organizational performance.
Sharon Birkman Fink is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio
The show airs live on Thursday, August 29, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Leadership trainer, President and CEO Of Birkman International, and co-author of the very hands on, and career and organizational transforming book The Birkman Method: Your Personality at Work, Sharon Birkman Fink describes the Birkman Method of personality assessment and how to discover the underlying drives and inspirations to achieve your own success. You will learn:
* How the Birkman Method uncovers hidden truths about your personality
* How to apply the Birkman Method to the hiring process to find great people
* Why many personality tests simply screen out people and don't utilize their strengths
* How to use the Birkman to build strong teams with the right people in each role
Sharon Birkman Fink (photo left) has served as Birkman International, Inc. President and CEO since 2002. Originally trained as a singer/musician, Sharon was a National Merit Scholar and Woodrow Wilson Fellow who completed a Master's degree in Music at the University of Texas. She asserts that "any child raised in a family business is always a part of the business" and this makes her Birkman tenure very long indeed.
Throughout the 1990's, Sharon assisted with Birkman training and feedbacks, working in the firm part-time until 2001. In 2005 - 2007, she attended the Owner/President Management program at Harvard Business School. Under her leadership, Birkman has had successive years of growth, profitability and new product development.
She is married to international opera performer and 2012 Grammy award winner, Richard Paul Fink, a dramatic baritone who sings regularly at the Metropolitan Opera in New York, and has three daughters. Sharon is involved with several charitable and civic organizations in the Houston area and is member of the Board of Directors of the Escape Foundation. She is also a member of the Board of Directors of Goodwill Industries of Houston.
My book review of The Birkman Method: Your Personality at Work by Sharon Birkman Fink and Stephanie Capparell.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

To call in questions for my guest, the number is: (347) 996-5832
Let's talk with leadership trainer, President and CEO Of Birkman International, and co-author of the very hands on, and career and organizational transforming book The Birkman Method: Your Personality at Work, Sharon Birkman Fink, as she describes the Birkman Method of personality assessment and how to discover the underlying drives and inspirations to achieve your own success. Sharon Birkman Fink presents a personality assessment tool that goes far beyond the usual tools that help you discover basic truths about yourself, and how to leverage those strengths and behaviors in your career. Sharon offers the Method as one that is inclusive, rather than one that screens out diversity. Sharon also dispenses with the myth that certain jobs and industries should seek only one type of personality. Sharon demonstrates how the Birkman Method helps build teams, and how to match people to specific roles within that team. Learn how to utilize personality traits and strengths to build leadership, boost careers, and improve overall organizational performance on Blog Business Success Radio.
Leadership trainer, President and CEO Of Birkman International, Inc., and co-author of the very hands on, and career and organizational transforming book The Birkman Method: Your Personality at Work, Sharon Birkman Fink describes the Birkman Method of personality assessment and how to discover the underlying drives and inspirations to achieve your own success. Sharon Birkman Fink presents a personality assessment tool that goes far beyond the usual tools that help you discover basic truths about yourself, and how to leverage those strengths and behaviors in your career. Sharon offers the Method as one that is inclusive, rather than one that screens out diversity. Sharon also dispenses with the myth that certain jobs and industries should seek only one type of personality. Sharon demonstrates how the Birkman Method helps build teams, and how to match people to specific roles within that team. Learn how to utilize personality traits and strengths to build leadership, boost careers, and improve overall organizational performance.
Sharon Birkman Fink is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio
The show airs live on Thursday, August 29, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Leadership trainer, President and CEO Of Birkman International, and co-author of the very hands on, and career and organizational transforming book The Birkman Method: Your Personality at Work, Sharon Birkman Fink describes the Birkman Method of personality assessment and how to discover the underlying drives and inspirations to achieve your own success. You will learn:
* How the Birkman Method uncovers hidden truths about your personality
* How to apply the Birkman Method to the hiring process to find great people
* Why many personality tests simply screen out people and don't utilize their strengths
* How to use the Birkman to build strong teams with the right people in each role
Sharon Birkman Fink (photo left) has served as Birkman International, Inc. President and CEO since 2002. Originally trained as a singer/musician, Sharon was a National Merit Scholar and Woodrow Wilson Fellow who completed a Master's degree in Music at the University of Texas. She asserts that "any child raised in a family business is always a part of the business" and this makes her Birkman tenure very long indeed.
Throughout the 1990's, Sharon assisted with Birkman training and feedbacks, working in the firm part-time until 2001. In 2005 - 2007, she attended the Owner/President Management program at Harvard Business School. Under her leadership, Birkman has had successive years of growth, profitability and new product development.
She is married to international opera performer and 2012 Grammy award winner, Richard Paul Fink, a dramatic baritone who sings regularly at the Metropolitan Opera in New York, and has three daughters. Sharon is involved with several charitable and civic organizations in the Houston area and is member of the Board of Directors of the Escape Foundation. She is also a member of the Board of Directors of Goodwill Industries of Houston.
My book review of The Birkman Method: Your Personality at Work by Sharon Birkman Fink and Stephanie Capparell.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with leadership trainer, President and CEO Of Birkman International, and co-author of the very hands on, and career and organizational transforming book The Birkman Method: Your Personality at Work, Sharon Birkman Fink, as she describes the Birkman Method of personality assessment and how to discover the underlying drives and inspirations to achieve your own success. Sharon Birkman Fink presents a personality assessment tool that goes far beyond the usual tools that help you discover basic truths about yourself, and how to leverage those strengths and behaviors in your career. Sharon offers the Method as one that is inclusive, rather than one that screens out diversity. Sharon also dispenses with the myth that certain jobs and industries should seek only one type of personality. Sharon demonstrates how the Birkman Method helps build teams, and how to match people to specific roles within that team. Learn how to utilize personality traits and strengths to build leadership, boost careers, and improve overall organizational performance on Blog Business Success Radio.
The Birkman Method: Your Personality at Work by Sharon Birkman Fink & Stephanie Capparell - Book review
The Birkman Method
Your Personality at Work
By: Sharon Birkman Fink, Stephanie Capparell
Published: April 29, 2013
Hardcover: 240 pages
ISBN-10: 1118207017
ISBN-13: 978-1118207017
Publisher: Jossey-Bass
"The Birkman is the only assessment tool that reaches beyond mere self-described behavior to reveal the underlying motivations that drive and inspire you", write President and CEO of Birkman International, Sharon Birkman Fink; and journalist and filmmaker, Stephanie Capparell, in their very hands on, and career and organizational transforming book The Birkman Method: Your Personality at Work. The authors describe how the Birkman Method of understanding personalities provides an objective assessment of different personalities. The Birkman provides a guide to coaching each personality type toward achieving peak performance in the individual's personal career path; as well as for their contribution to the organization as a whole.
Sharon Birkman Fink (photo left) and Stephanie Capparell recognize that everyone possesses strengths, passion, and that something extra that motivates them to achieve great things. This recognition that everyone has value is a core principle of the Birkman Method. The Birkman assessment tool helps the individual and the organization to better understand their personalities to transition those internal abilities into a stronger and better balanced workplace environment.
At the same time, the authors overturn the myth that only certain types of personalities fit into specific workplace. The Birkman establishes an objective and inclusive self-awareness that provides a role for any personality type in all types of firms.
Stephanie Capparell (photo left) Sharon Birkman Fink understand that any assessment that only examines skill levels, character, and experience is only considering a very small part of the person. Instead, the authors demonstrate how the Birkman offers the means to teach and enrich people with various attributes, and to make best use of those personality traits for the benefit of everyone. Instead of selecting only the most obvious candidates, the Birkman provides a guide to selecting a widely diverse workforce, who bring complementary skills, personality traits, and behaviors to the organization.
Sharon Birkman Fink and Stephanie Capparell present the Birkman Method, designed by workplace psychology pioneer Roger W. Birkman, as an assessment guide with no right or wrong answers, and no profile traits or work preference that are detrimental to success in the workplace or in one's personal life. Indeed the Birkman Method, as offered by the authors provides a large number of uses and applications in any work environment. The authors cover the following aspects of the Birkman Method:
* He we are: Taking the Birkman
* Identifying your strengths
* The components: Eleven personality markers
* Your communication comfort zone: Esteem and acceptance
* The power of process: Structure
* Are you a boss of just bossy: Authority
* Are you in it to win it: Advantage and activity
* How your emotions can help or hurt a decision: Empathy and thought
* Are you a frustrated maverick in the workplace: Freedom and change
* The wide angle view: Challenge
For me, the power of the book is how Sharon Birkman Fink and Stephanie Capparel combine a comprehensive examination and understanding of the Birkman Method, with the practical skills and techniques for putting the individual personality assessments into practice. The authors not only provide insights into the use and application of the Birkman Method, but they also offer techniques that organizations can utilize to transition the personality profiled individuals into successful members of the team.
The methodology uncovers hidden strengths and talents that will benefit the company, while also bringing to the surface those traits that need change to prevent them from causing damaging behavior. Part of the overall value of the Birkman Method is its very inclusiveness in that it creates a format where everyone becomes a candidate for the organization's various needs.
In place of being presented as a tool to screen out applicants, as so many assessment tools have become in practice, the Birkman proposes the opposite role of increasing and enhancing diversity within the workplace. Instead of the popular misconception that certain jobs and industries require only special types of people, the authors demonstrate how a wider diversity of personalities and behaviors creates an even more productive work environment. Instead of weeding people out, the Birkman helps companies utilize individual strengths, while modifying their personal weaknesses.
I highly recommend the very clear and concise book The Birkman Method: Your Personality at Work by Sharon Birkman Fink and Stephanie Capparel, to anyone seeking a practical and very useful personality assessment tool that goes beyond the standard assessment tools, and provides real insights into coaching, career management, and peak performance abilities. This book will guide you and your organization away from personality assessment as a screening out tool, and toward this highly inclusive and diversity development tool.
Bill Treasurer: Leaders Open Doors - Blog Business Success Radio
Listen to Wayne Hurlbert on Blog Talk Radio
Leadership guide, humanitarian, Chief Encouragement Officer at Giant Leap Consulting, and author of the transformational and refreshingly straightforward book Leaders Open Doors: A Radically Simple Leadership Approach to Lift People, Profits, and Performance, Bill Treasurer describes how open door leadership creates opportunities and growth for followers to achieve their goals. Bill Treasures provides insights into how the very concept of leadership has become overly complicated, and has done real harm to overall leadership development. To counter that leadership regression, Bull Treasurer offers the six principles of open door leadership that develops leaders through opportunity and growth. Fat from being an open door policy, the principles of open door leadership open doors for people to develop and grow, creating a much more empowering personal dynamic. Learn how to utilize these simple to understand principles, that take you on a lifelong journey to leadership excellence, and guide your followers to become great leaders themselves. As an added benefit, Bill Treasurer has donated all proceeds from this book to helping organizations for people with special needs.
Bill Treasurer is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, August 27, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Leadership guide, humanitarian, Chief Encouragement Officer at Giant Leap Consulting, and author of the transformational and refreshingly straightforward book Leaders Open Doors: A Radically Simple Leadership Approach to Lift People, Profits, and Performance, Bill Treasurer describes how open door leadership creates opportunities and growth for followers to achieve their goals. You will learn:
* Why the concept of leadership has become so complicated over time
* Why a simpler and more understandable approach to leadership is needed now
* How the principles of open door leadership provide opportunities to others
* How to practice open door leadership effectively in your organization
Bill Treasurer (photo left) is founder and Chief Encouragement Officer at Giant Leap Consulting. Bill is the author of Courage Goes to Work: How to Build Backbones, Boost Performance, and Get Results, a book about how to inspire more courageous behavior in workplace settings. The book introduces Bill’s pioneering work in the new organizational development practice of courage-building.
Bill’s first book, Right Risk is about how to take smart risks, and draws on Treasurer’s experiences as both an organizational development professional and as a daredevil athlete. Management guru Ken Blanchard calls Right Risk “a book for our times.”
Bill Treasurer has also served as chief editor of Positively M.A.D. (Making A Difference), a compilation of stories from world-renowned experts that inspires readers to make a difference in their organizations. Gannett newspapers calls it “required reading for all employees contemplating putting a co-worker’s tie through the shredder — with the co-worker still attached.”
Bill’s insights have been featured in over 100 newspapers, including The Washington Post, The NY Daily News, The Chicago Tribune, Atlanta Journal Constitution, Boston Herald, and Investor’s Business Daily. Bill’s insights have also appeared in such magazines as Leader to Leader, Entrepreneur, Woman’s Day, Redbook, Fitness, and The Harvard Management Update.
Bill is a former member of the U.S. High Diving Team. For seven years he traveled throughout the world performing with a team of high performing athletes. During that time, Bill did over 1500 high dives from heights that scaled to over 100 feet . . . sometimes on fire!
My book review of Leaders Open Doors: A Radically Simple Leadership Approach to Lift People, Profits, and Performance by Bill Treasurer.
My book review of Courage Goes to Work: How to Build Backbones, Boost Performance, and Get Results by Bill Treasurer.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

To call in questions for my guest, the number is: (347) 996-5832
Let's talk with leadership guide, humanitarian, Chief Encouragement Officer at Giant Leap Consulting, and author of the transformational and refreshingly straightforward book Leaders Open Doors: A Radically Simple Leadership Approach to Lift People, Profits, and Performance, Bill Treasurer, as he describes how open door leadership creates opportunities and growth for followers to achieve their goals. Bill Treasures provides insights into how the very concept of leadership has become overly complicated, and has done real harm to overall leadership development. To counter that leadership regression, Bull Treasurer offers the six principles of open door leadership that develops leaders through opportunity and growth. Fat from being an open door policy, the principles of open door leadership open doors for people to develop and grow, creating a much more empowering personal dynamic. Learn how to utilize these simple to understand principles, that take you on a lifelong journey to leadership excellence, and guide your followers to become great leaders themselves. As an added benefit, Bill Treasurer has donated all proceeds from this book to helping organizations for people with special needs on Blog Business Success Radio.
Leadership guide, humanitarian, Chief Encouragement Officer at Giant Leap Consulting, and author of the transformational and refreshingly straightforward book Leaders Open Doors: A Radically Simple Leadership Approach to Lift People, Profits, and Performance, Bill Treasurer describes how open door leadership creates opportunities and growth for followers to achieve their goals. Bill Treasures provides insights into how the very concept of leadership has become overly complicated, and has done real harm to overall leadership development. To counter that leadership regression, Bull Treasurer offers the six principles of open door leadership that develops leaders through opportunity and growth. Fat from being an open door policy, the principles of open door leadership open doors for people to develop and grow, creating a much more empowering personal dynamic. Learn how to utilize these simple to understand principles, that take you on a lifelong journey to leadership excellence, and guide your followers to become great leaders themselves. As an added benefit, Bill Treasurer has donated all proceeds from this book to helping organizations for people with special needs.
Bill Treasurer is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, August 27, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Leadership guide, humanitarian, Chief Encouragement Officer at Giant Leap Consulting, and author of the transformational and refreshingly straightforward book Leaders Open Doors: A Radically Simple Leadership Approach to Lift People, Profits, and Performance, Bill Treasurer describes how open door leadership creates opportunities and growth for followers to achieve their goals. You will learn:
* Why the concept of leadership has become so complicated over time
* Why a simpler and more understandable approach to leadership is needed now
* How the principles of open door leadership provide opportunities to others
* How to practice open door leadership effectively in your organization
Bill Treasurer (photo left) is founder and Chief Encouragement Officer at Giant Leap Consulting. Bill is the author of Courage Goes to Work: How to Build Backbones, Boost Performance, and Get Results, a book about how to inspire more courageous behavior in workplace settings. The book introduces Bill’s pioneering work in the new organizational development practice of courage-building.
Bill’s first book, Right Risk is about how to take smart risks, and draws on Treasurer’s experiences as both an organizational development professional and as a daredevil athlete. Management guru Ken Blanchard calls Right Risk “a book for our times.”
Bill Treasurer has also served as chief editor of Positively M.A.D. (Making A Difference), a compilation of stories from world-renowned experts that inspires readers to make a difference in their organizations. Gannett newspapers calls it “required reading for all employees contemplating putting a co-worker’s tie through the shredder — with the co-worker still attached.”
Bill’s insights have been featured in over 100 newspapers, including The Washington Post, The NY Daily News, The Chicago Tribune, Atlanta Journal Constitution, Boston Herald, and Investor’s Business Daily. Bill’s insights have also appeared in such magazines as Leader to Leader, Entrepreneur, Woman’s Day, Redbook, Fitness, and The Harvard Management Update.
Bill is a former member of the U.S. High Diving Team. For seven years he traveled throughout the world performing with a team of high performing athletes. During that time, Bill did over 1500 high dives from heights that scaled to over 100 feet . . . sometimes on fire!
My book review of Leaders Open Doors: A Radically Simple Leadership Approach to Lift People, Profits, and Performance by Bill Treasurer.
My book review of Courage Goes to Work: How to Build Backbones, Boost Performance, and Get Results by Bill Treasurer.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with leadership guide, humanitarian, Chief Encouragement Officer at Giant Leap Consulting, and author of the transformational and refreshingly straightforward book Leaders Open Doors: A Radically Simple Leadership Approach to Lift People, Profits, and Performance, Bill Treasurer, as he describes how open door leadership creates opportunities and growth for followers to achieve their goals. Bill Treasures provides insights into how the very concept of leadership has become overly complicated, and has done real harm to overall leadership development. To counter that leadership regression, Bull Treasurer offers the six principles of open door leadership that develops leaders through opportunity and growth. Fat from being an open door policy, the principles of open door leadership open doors for people to develop and grow, creating a much more empowering personal dynamic. Learn how to utilize these simple to understand principles, that take you on a lifelong journey to leadership excellence, and guide your followers to become great leaders themselves. As an added benefit, Bill Treasurer has donated all proceeds from this book to helping organizations for people with special needs on Blog Business Success Radio.
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